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cazzu
cazzu
cazzu
identity, art direction
identity, art direction
2026
2026
the brief
halo, a small-batch skincare line, was launching with three products and needed a brand that could sit on a shelf next to names ten times their size and not look out of place.
halo, a small-batch skincare line, was launching with three products and needed a brand that could sit on a shelf next to names ten times their size and not look out of place.
the decisions
kept everything spare — a lot of empty space, one warm neutral, and a wordmark with a single distinctive detail so it reads at thumbnail size. designed the packaging first and the brand around it, because for skincare the bottle is the brand. chose calm over clinical; most of the category shouts, so quiet stood out.
kept everything spare — a lot of empty space, one warm neutral, and a wordmark with a single distinctive detail so it reads at thumbnail size. designed the packaging first and the brand around it, because for skincare the bottle is the brand. chose calm over clinical; most of the category shouts, so quiet stood out.
the outcome
halo sold through its first production run in six weeks and got picked up by two boutique stockists — both of whom said the packaging is what made them reach out.
halo sold through its first production run in six weeks and got picked up by two boutique stockists — both of whom said the packaging is what made them reach out.
