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Ikigai
Ikigai
Ikigai
visual identity, art direction
visual identity, art direction
2023
2023
the brief
IKIGAI stands as a key project in my body of work, bridging sound and visual storytelling. Working alongside Asalto, an audiovisual production company, I led the concept development and creative direction—shaping the project's core philosophy, visual ecosystem, and artistic tone beyond traditional branding
IKIGAI stands as a key project in my body of work, bridging sound and visual storytelling. Working alongside Asalto, an audiovisual production company, I led the concept development and creative direction—shaping the project's core philosophy, visual ecosystem, and artistic tone beyond traditional branding
the decisions
a deeply conceptual art direction process rooted in synesthesia and creative exploration, interviewing the artist with sensory questions like 'what does this album smell like?' to turn raw emotion into a cohesive visual universe
a deeply conceptual art direction process rooted in synesthesia and creative exploration, interviewing the artist with sensory questions like 'what does this album smell like?' to turn raw emotion into a cohesive visual universe
the outcome
The project resulted in a fully realized creative direction and visual ecosystem for Joelle's debut release, encompassing both the overarching art direction and brand strategy. This sensory-led framework materialized into tangible physical assets such as album packaging (CD and vinyl), editorial booklets, and custom merchandise
The project resulted in a fully realized creative direction and visual ecosystem for Joelle's debut release, encompassing both the overarching art direction and brand strategy. This sensory-led framework materialized into tangible physical assets such as album packaging (CD and vinyl), editorial booklets, and custom merchandise
