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mlbu
mlbu
mlbu
UX/UI DESIGN
UX/UI DESIGN
2025
2025
overview
My focus was leading the end-to-end user journey for the PlayerTag™ and building its core progression ecosystem from the ground up.
My focus was leading the end-to-end user journey for the PlayerTag™ and building its core progression ecosystem from the ground up.
my role
To shape a meaningful experience, I conducted user interviews and analyzed gamification models alongside baseball culture. This research helped map out player habits and define key reward loops to drive long-term engagement.
To shape a meaningful experience, I conducted user interviews and analyzed gamification models alongside baseball culture. This research helped map out player habits and define key reward loops to drive long-term engagement.
playertag™
I designed the entire progression logic—mapping out how players gain experience (XP), earn coins, unlock achievements, and level up. I translated these complex mechanics into intuitive wireframes, seamless user journeys, and a cohesive UI system
I designed the entire progression logic—mapping out how players gain experience (XP), earn coins, unlock achievements, and level up. I translated these complex mechanics into intuitive wireframes, seamless user journeys, and a cohesive UI system
Behind the scenes
Behind the scenes
